Birthdays, Bills & Breaks

I’m coming off of my 28th birthday week (my bday was last Wednesday), and for the first birthday in a while, I am NOT having an existential crisis.

Shout out me.

First off, for my bday all I want is for you to buy a Trust Fun Baby hat. Here’s the link: trust fun baby hat. Thank u 🙂. Some hats in the wild as social proof to prove this isn’t a scam:

I don’t have any 5-star reviews yet but a random guy did come up to my at a bar recently & said:

“At first when I read your hat I was like ‘Fuck this guy’ but then I read it again & realized what it said & laughed. Great hat man.”

Anyways, ever since I’ve entered adulthood & into my 20s, each birthday meant getting older & closer to real responsibilities… Hence the crisis.

22 was right after college graduation, 25 was officially hitting my mid-twenties, 26 was losing my parents health insurance, & 27 just felt old as shit. Now, at the ripe age of 28, I’m feeling a bit more neutral (dare I say happy?) about getting older. I’m basically a full adult now. No financial ties to my parents whatsoever (yes, I have my OWN phone plan, shout out t-mobile, nbd). I pay taxes, bills, rent, & buy groceries from Trader J’s & produce from the UWS farmers market every. single. week. I care about my resting heart rate. I try and hit my 10k steps. I wear my hokas on walks cuz it “feels better on my knees.”

For the first time since turning 21, I’m excited about getting older. It’s a cool feeling. Thanks for a great birthday. Welcome back to week 44 of Trust Fun.

Enough about the bday, we’re still in the trenches.

It does feel like so much shit is hitting the fan lately. Meta continues to suck. And when that happens, your email list just becomes that much more important. So, you try and grow that list using an identity resolution tech… Capturing emails of visitors, shooting ‘em an email, etc. BUT, those tools are also risky on your domain health. Putting that sexy domain at risk each & every day.

Similarly, when it comes to growing organic social, your main accounts are getting shadow-banned by insta, twitter & tik tok. They know you’re spending money on ads so they artificially limit your organic reach so you spend more $$.

Most of you probs know the epic Tabs Chocolate story of how they built an epic viral social system blowing this whole thing wide open. Instead of solely focusing on their main account, they created hundreds (if not thousands) of what I like to call “rotating” accounts that were just alternate Tabs Chocolate social handles that looked exactly the same as their main, but had a better chance of going viral because (1) they were net new accounts, & (2) they were not spending ad dollars on those accounts. It broke the system & worked.

What if somehow you could do this for email? Well, the absolute DOGS at Revenue Roll figured it out. You can now send recently identified anonymous user emails using “rotating” email domains to avoid putting your main domain at risk. The team at Revenue Roll will generate as many domains as needed for your brand so you can send emails from “mugsy.email.com” or “send.mugsy.com” (or whatever it may be) to grow that list without hurting your main domain’s reputation & deliverability. It’s truly genius.

Revenue Roll is currently rolling this out in beta & only working with a few brands but said they’d let 5 Trust Fun readers be the first to try out the rotating domains tool. EPIC. Sign up here to chat to Revenue Roll. This is actually game changing.

As always, free hat if u chat with Revenue Roll, just DM me/respond to this email letting me know u signed up.

Have a ripping week everyone. 1 week till college football.