Blame, Bullets & Bean Bags

Well well well, you caught me. There’s a big old fat elephant in the room this morning.

I didn’t send the “always promised on Monday” newsletter, Trust Fun.

And let me just say, people are pissed.

This is the 2nd Monday I’ve ever missed in 42 weeks since launching this newsletter. And just like the first time I sent on a Tuesday back in December ‘24, I am ashamed & embarrassed. The only person to blame is myself. Hand up. This is me, taking full ownership. Shame. SHAME.

BUT…

I’ve NEVER missed a week of Trust Fun and I never will. No cap. However, every once & a while (2 out of 42 times) it’s just not happening for me on a Monday… And yesterday was one of them.

As one of my old high school teachers used to say, “Sometimes you gotta spend the night watching Jeopardy with your parents, eat a bunch of ice cream, do absolutely NONE of your homework, and show up to school the next day & dodge a few bullets.”

Listen, I’m not asking for handouts. I know I messed up, maybe you’re even thinking I’ve lost my fastball… Perhaps I have? I mean, I’ve spend the last 37 days working remotely from Marblehead, Massachusetts, and escaped a record breaking heat in Manhattan. Sure, I’ve worked every day, ya, but… I honestly feel like I’ve been retired for the last month. I am donning a beautiful bronze tan, my golf game has never been better, my hair is long, wavy & salty, and I’ve got calloused, summer feet for the first time since high school.

Remember Mullet Fingers from Hoot? That’s what I look like.

So forgive me, please. As I sit & think on the Amtrak back to NYC on this rainy Tuesday, I feel stronger & more rested than ever. Please alert the media. All other weekly email newsletters are now on the hot seat. I’m so back. Welcome to Trust Fun, week 42.

I’ll keep it short and sweet for everyone since I’m getting train sick from staring at my laptop.

Updates….

-I am officially opening a Mugsy office here in NYC!!!!! (West Village… Not to brag). DM if you want to do a business meeting. I’m working on getting our finance team to approve an in-office keg, neon lights, bean bags, and a PS5.

-My birthday is next week. Please start thinking about what gifts you’re all going to get me. I’m gonna be 28. FML.

-Trust Fun hats are still for sale- thanks to everyone who’s bought one so far, it means a lot. Buy here: TrustFun.com

Shout out fellow SJP gran Danny.

-The new Mugsy site is up & running. Conversion rate & AOV up. NBD. No free ads but we worked with Platter on this. They’re really talented. (Yo @Ben Sharf- is this good enough for me to finally get invited to use your cold plunge & sauna?)

Ok that is all. Back to grinding. Head down till Thanksgiving. Love you all. See you on MONDAY next week.