Crap, Conversion & Costs

HUGE DAY. Biggest since joining Mugsy. Here’s why:

The first time I spoke to Adam (CMO) & Leo (Founder & CEO), an obvious project they wanted to dedicate time & energy towards CRO (aka conversion rate optimization) aka making the website slightly better. For Mugsy, we weren’t entirely sure right away whether that meant building an entirely new website or just improving on the current one, but regardless, it was the lowest hanging fruit to increase our top line revenue.

Without diving too much into it, there’s a mountain of crap a brand can do to increase revenue. More promotions, more emails, more ad spend, more texts, more stores, more wholesale… but sometimes (candidly, most of the time) it’s more economical & easier to just do what you’re already doing, but just 5-10% better.

The same thing applies to your website. Let’s take a super basic example…

If I have a website that gets 5,000 visitors every month & 150 of the visitors make a purchase, that means my websites conversion rate is 3%.

150/5000=.03

But, the next month I really want to get 200 to make a purchase… So what do I need to o?

Well, option 1 is I need to get ~6,700 visitors to my website that month because my conversion rate is 3%.

.03×6700=200 

But that increase in visitors costs me $$.

Or, option 2 is I can make some adjustments to my website that will get more people to make purchases, maybe make it slightly faster or show better images of my products, and increase my conversion rate by just a small margin.

.04×5000=200

9 times out of 10, the cheapest & easiest option is to focus on conversion rate.

So that’s exactly what we’ve done.

Low and behold- the new & improved Mugsy website.

Check it out - Mugsy.com

Buy some stuff plz and thank u.

More CRO Secret Hacks

I’ve spoken about Revenue Roll to you all fin the past as some of the most innovative & impactful retargeting technology that exists today- but now, they’ve unveiled another tool that actually blew my mind.

Identity matching & truly understanding who is reading your emails, seeing your ads, and visiting your site is the #1 thing I miss the most from the pre-iOS 14 days. By who I mean all their consumer attributes (their gender, age, income & general characteristics) so you can better tailor the content your showing them.

Well, let me just say, we’re so BACK because Revenue Roll has developed a CRO tech that seamlessly integrates with tools like Rebuy, Intelligems, Monocle, etc. that gives you the ability to A/B test different content, pricing, products & promotions on your site based on a consumer’s attributes.

So, in Mugsy’s example, if I know a female is browsing the site who is shopping for her husband, I can tailor messaging & imagery towards gift giving, and highlight specific products that I know convert better for female buyers.

Likewise for men browsing, depending on their age, I can show our slimmer & trendier fits to the younger bros, and our casual & more classic fits to the older bros. I truly love this tool.

It’s SUCH a leg up in the world of CRO to know who is actually surfing your site. Revenue Roll is releasing their beta for this new CRO tech and only has 25 spots… Luckily, I was able to secure 5 of them for Trust Fun readers (and 1 of them for Mugsy 🙂 ). You can sign up here to be considered for the beta - REVENUE CRO BETA SIGN UP.

Even if you don’t get the beta, shoot me a message letting me know you signed up, I’ll shoot you a free Trust Fun Baby hat.

Thanks for reading this week. Cool to see some hard work pay off.

Have an awesome awesome Monday.

And get a hat: TrustFun.com