DotComs, Developers & Dead Seas

Big week for Trust Fun. HISTORIC some might say. Gonna need re-use the meme I made from back when I was able to convince my wonderfully kind, yet elderly neighbor to stop blasting her radio 24/7.

After MONTHS of searching, the domain has been secured. I am the proud owner of TrustFun.com.

Special shout out to Rob & Snagged Domains. Wouldn’t have been possible without him. I looked for months to try & get it with no luck. Then, Rob stepped in & secured a deal for it in like 3 days. He’s a wizard.

This is the 2nd most expensive thing I’ve EVER bought behind my car (a 2007 Volkswagen EOS convertible). Isn’t she a beaut?

Why did I do this? Well, first of all, I’m man enough to admit that yes, it was a vanity purchase. I know that. I didn’t need it, per say.

But second, and more importantly, it’s because I truly believe in the brand we are building with Trust Fun. I love what it stands for. I adore how people resonate with it. Though we are small, we are mighty.

I love this newsletter so much. It has changed my life. I want to continue to invest in Trust Fun. I want to keep building. I have endless ideas that I can’t wait to share with you all.

Welcome to week 29 of Trust Fun. Feel free to visit us at TrustFun DOT com. Let’s fucking go. I’m fired up.

More SAAS ? :/

I’ve been conflicted lately on slinging too much SAAS in Trust Fun. I try to be as genuine & thoughtful as possible before I find a partner to work with. I prioritize 1) partners that I currently work with @ Mugsy, 2) partners I’ve worked with in the past at either birddogs or Barstool, & 3) friends (aka, people I believe in) who have launched their own SAAS that I’ve vetted & find cool.

However, no matter what, when something is “sponsored,” it’s difficult to take whatever the person is saying seriously because 9 times out of 10, they’re getting paid to say it. Trust me, I call bullshit all the time on the ecomm gurus slinging me something they’re clearly getting a bag to say.

But I can assure you 2 things:

1) I am a doofus.

2) I am not getting paid ‘bags.’

But listen, I get it. If you’re so graciously spending your time (your most valuable asset) reading what I have to say, my words better be goddamn funny/witty/insightful/interesting. That will forever & always be my #1 priority. Trust Fun will never be full of ads & I will never lose sight of it’s original thesis…

Have some trust that it’s going to be a lot of fun.

I will continue to walk this fine line & always promise to be genuine & thoughtful. Also seriously, I do appreciate any + all feedback too. Honestly I prefer it. As I’ve always said, even after 29 weeks, I have no idea what I’m doing & feel bamboozled that people actually read what I have to say.

With all that being said, I now must present you with some SAAS (lol), but don’t worry, it’s a really, really good one.

Employees are expensive. E-commerce is confusing. If you’re a “figure it out-er” like me, you’ve most certainly spent days, if not weeks, trying to jerry-rig something on your Shopify store… Gift with purchases, landing pages, post-purchase upsells, A/B testing, etc etc. These all require an experienced Shopify developer, otherwise you’re gonna be watching Youtube how-to videos & asking Chat-GPT until your eyes bleed (& still probably never figure it out). Some of us, especially those who are bootstrapped, don’t have a budget for a developer. $200-300k per year? HELL NAH. That’s why brands like us work with Rebuy.

Rebuy is a 360 degree tech partner who will accelerate most things a dev can do, for 1/10th the cost. Their team is incredible & quick to respond. Their tools & capabilities are like Mary Poppins’ bag… Endless.

Every week I feel like they add something new & they’ve been just a treat to work with. Whether it’s leveraging their Smart Cart or coming up with a unique post purchase upsell, they’ve helped us add a ton of $$ to our business. Always a nice feeling when your tech has a positive ROI.

Check ‘em out here & tell them Trust Fun sent you. Would mean a lot.

Also new hats are en route so if you take a Rebuy demo, lmk & I’ll ship out a trust fun baby hat for free.

Remember, Relax

Last order of business for today is to quickly brag in your face. I went to Aire Ancient Baths in Tribeca yesterday with my girlfriend & holy shit. What an experience. I got a very painful (hurt so good) massage & spent hours soaking in different temperature tubs. Not a bad way to recuperate on a Sunday afternoon.

I may need to ask next weeks sponsor for an advance payment cuz it was not cheap, but well worth it. 10/10 would recommend. They had a dense, salt tub that was as if you were in the Dead Sea & you just floated at the top. It was sick.

Thanks for reading this week. Love you. Mean it. Have an incredible day, friends (& foes.)