Erections, Exhaustion & Etiquette

Trust Fun is brought to you by Revenue Roll 

Brands are out here leaving money on the table—and for what? Vibes?

If you're running a DTC brand and not identifying your anonymous site visitors, congrats, you’re basically burning ad dollars for fun. Meanwhile, Caraway (yes, the cookware brand that’s everywhere) used Revenue Roll to flip the script. They started identifying 60%+ of their site visitors, added 1,000+ legit emails a day, and pulled in a 5x+ ROI—all while staying fully compliant.

Here’s the reality: most shoppers don’t convert on their first visit. Revenue Roll makes sure you can still reach them. Their identity tool uncovers who's actually hitting your site, so you can re-engage them with email, SMS, and paid media instead of just hoping they magically come back.

Want to stop losing customers to the abyss? Hit reply or DM me, and I’ll intro you to Michael at Revenue Roll. He’ll get you set up.

Did anyone else black out and wake up an hour in the future this weekend? Because same. Daylight Savings Time (DST) is the worst scam we’ve all agreed to keep doing for some reason. Every year, we just go along with it like, sure, I’ll just randomly lose an hour of my life and pretend that’s normal.

The worst part? I was pretty sure we were getting rid of it. Didn’t Congress pass some law saying no more of this nonsense? Turns out, yeah, the Sunshine Protection Act (decent name, btw) was supposed to make DST permanent, but it’s been sitting in legal purgatory since 2022 because politicians can’t even agree on what time it is. So here we are, still suffering.

Meanwhile, Bryan Johnson—the human iOS update himself—just posted on X that he got a perfect 100 sleep score.

This man is out here optimizing unconsciousness while the rest of us wake up feeling like we got hit by a truck made of caffeine and Sweet Green. If you don’t know Bryan Johnson, he’s the tech billionaire who spends $2M a year trying to reverse-age himself into a fetus. He eats the same thing every day, gets injected with his teenage son's blood, and tracks everything—calories, body temp, sleep, bowel movements (allegedly)… even erections.

@theindy100

Weirdest crossover ever? The Kardashian clan sat down with Bryan Johnson, the man famed for his extreme biohacking, often known for sharin... See more

Dude is so obsessed with optimization that he even showed up on The Kardashians to explain his anti-aging techniques. Imagine walking into Kris Jenner’s house and telling her she could live forever if she just stopped drinking wine and eating bread. I feel you Kris… IMPOSSIBLE.

I don’t track my sleep. Not because I don’t care about my health, but because I already have enough anxiety, and I don’t need a $400 ring telling me I slept like garbage. If I wake up feeling like a zombie, I don’t need data—I need a slap in the face. My friend Alex Lieberman (who I interviewed on Trust Fun here) did an experiment where he wore a Whoop and an Oura Ring at the same time, and they gave him completely different sleep scores. One told him, “Congrats, you’re thriving,” while the other basically called him a tired, useless gremlin. So yeah, sleep tech still has some bugs.

I do own a Garmin watch that could track my sleep, but I refuse to check. Why? Because I like my sanity.

Anyway, how are you holding up post-DST? Are you Team Sleep Tracker or Team Ignorance Is Bliss? Let me know, or just take a nap and pretend this was all a bad dream.