Fandom, Freaks & Foul Balls

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Motion is back with another Creative Strategy Summit — one of their legendary virtual events, and the timing couldn’t be better - Thursday, October 9, 12pm EST.

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If you’re feeling the squeeze to do more with less, keep pace with platform chaos, or prove creative actually drives results — this is for you.

Sessions cover:
🤖 When AI actually makes sense in ads
🧪 Meta’s latest algo changes
🧑‍🏫 What we can steal from TikTok’s organic edge
💁‍♀️ Big-picture trends shaping 2026 strategy

It’s not just another webinar lineup — it’s basically a free crash course. You’ll hear from names like Dara Denney, Sarah Levinger, Mirella Crespi, Cody Plofker, Savannah Sanchez, Connor Rolain, and more.

I’m 100% tuning in, because this is the type of event that levels you up fast.

Did I mention it’s free? Sign up here and send it to your crew.

Tonight I will walk into Yankee Stadium for my first ever Red Sox–Yankees playoff game. 29 years old. In enemy territory. I’m so excited.

I’ve been to MANY Red Sox games in my life. My first one was back in 2001, I think? I watched Jason Varitek mash three homers. He instantly became my favorite player, which led me to wear #3 (I was too small to wear the #33. That one was reserved for the bigger kids).

Listen… I love the Boston Red Sox. Like a lot. Even today, I have the framed Boston Globe from 2004 when they broke the curse in my living room — my girlfriend hates it but, hey, art is art. I tell people it’s my most valuable asset.

Why the Red Sox? Why baseball? I’m not really sure. There’s the saying, “There’s something just romantic about baseball.” Which is true. There is. It’s hard to explain. It’s slow. It’s not always the most athletic guys. It’s quirky and weird and confusing. But when those moments happen… damn is it special.

But what’s even crazier is how being a fan rewires you. Psychologists nerds call it “team identification.” It’s basically when your team becomes part of who you are. Their wins are your wins. Their losses ruin your day. And if you saw me after Super Bowl 52, you’d know this is 100% real (I skipped all my classes and stayed in bed all day sulking). No I was NOT (that) hungover.

It also makes me wonder: does being a fan make you better at other parts of life? Because I feel like being a Red Sox fan has definitely made me obsessive. Loyal. Maybe even more creative? There’s a whole culture of fans making podcasts, art, memes, writing long Twitter threads just because they care too much. That’s passion spilling over into actual skills. Is there anything cooler than that? Making your passion become your business?

In your career, passion + obsession is often the thing that separates you from the pack.

Any ikigai people in the house?

Of course, it’s not all sunshine. March Madness costs companies billions every year in lost productivity.

But the net positive? Huge. Fandom teaches you loyalty. Patience. How to hope when things look bleak. How to ride the highs without expecting them forever (unless your a Boston sports fan in from 2004-2018). And most importantly, how to be part of something massive, irrational, and bigger than you.

Try being a fan. Is it dumb? Yes. Sure. But is it awesome? Always.

So yeah, tonight I’ll be that idiot in a sea of Yankees fans screaming myself hoarse for nine innings. But hey, the team needs me.

Will leave everyone with the Hogdale clip - how can you not be romantic about baseball?