Fantasy, Football & Founders

Most ecom events suck.
There, I said it.

If you’ve been to more than two of these things, you know the routine:
A “fireside” chat where someone stares into a ring light and says the word “omnichannel” seventeen times. A warm pinot noir in a windowless private room. A happy hour where nobody’s actually happy.

Which is why what Refundid is doing right now is such a massive breath of fresh air.

Instead of hosting another passive panel or product pitch disguised as a party, they’re throwing down the gauntlet:
A full-blown fantasy football league exclusively for e-commerce & brand operators.
Live in-person draft in NYC.
$10,000 prize pool. No buy-in. Cash Prize Pool is 100% put up by Refundid.

You can apply to be in the league here.

This got me thinking… This is networking for people who hate networking.

It’s gamified bragging rights. It’s trash talk with purpose. It’s an excuse to hang out and actually build relationships without an open bar and a forced small talk circle about “post-cookie attribution.”

I’m in the league. And so are a bunch of other killers:

• Scott Berenstein, SVP Commerce @ Barstool Sports

• Jonathan Tam, COO @ Figs

• Lexi Ehrman, VP of Ecomm @ Ridge

• Yingying Kuang, VP of Marketing @ Kitsch

• YOUR BOY - aka ME (Cael)

And maybe... you? Only 6 spots are left.

They’re opening up a few slots for others in the ecommerce world who want to get in on the action.
Whether you’re a founder, CMO, retention nerd, supply chain beast — whatever your lane — this is your shot to go toe-to-toe with some of the best in the biz… on the virtual gridiron.

📝 Here’s the link to apply.
No gimmicks. No buy-in. Just pure, glorious competition between some DTC beasts.

What Refundid actually gets — and a lot of SAAS brands don’t — is that the best way to build loyalty isn’t through a dinner. It’s through shared memories of waiver wire pick-ups.

Plus, Refundid’s co-founder Brad is an absolute football degenerate. He’s gonna be a great commissioner.

Refundid is a returns platform that allows customers to get instant refunds (yes, before they even ship their goods back - which is insane). But they are more than that, they are brand people. And they are putting their money where their mouth is.

So hats off to them for making something that actually brings people together — not in a performative LinkedIn way — but in a real, “I benched my RB1 and now I’m crying into my Simple Modern cup wearing my Mugsy Jeans” kind of way.

This is the future of community-building in ecommerce: smaller circles, deeper bonds, and yes — more fantasy football.

So if you’ve got the guts to try and beat me this season, let’s ride.
Sign up. Show up. And prepare to lose.

🏆 Apply here.

I’m so excited for football season.