Lobsters, Leaks & Lists

I’m running on fumes. Already alerted my co-workers my brain will be at 10% today. But before we get into that mumbo jumbo, there are a few things I’d like to address…

I took some heat for writing about being hungover last week after previously mentioning that I really don’t drink much anymore. Hand up. Hypocritical of me. I’ll own that. Especially since as I write this weeks, I am once again hungover. To my defense, I went back to back weekends of a bachelor party into my 5 year college reunion. And though I haven’t checked the stats, no one in human history has remained sober in the event of a back to back weekend like that. Just impossible.

With all that being said, I am no way trying to pretend I am some sober hero. I still drink. It’s just like 3-4 (4-5) instead of 8-10 (10-15).

Regardless, I really do appreciate those of you who keep me accountable. I’m here to get better each week. Please keep giving me feedback.

Here are some highlights from the weekend…

We drove my 2007 VW Convertible up to Maine. Top down. Just absolute vibes the whole way. Radio only since AUX cords weren’t invented till ‘08. Also, unfortunately the car has a pretty bad leak. But that’s just the price you pay for luxury & style.

The accommodations were pretty barren. Prison style? The sheets felt like paper, the mattresses were those water proof blue ones, & the floors were incredibly sticky all weekend. Wouldn’t have had it any other way.

And of course, it wouldn’t have been a weekend in Maine without a lobster in the dining hall. Vibes all the way around.

Welcome to week 34 of Trust Fun. Big Papi week. This is our fucking city.

Reconnecting with old friends (and foes)

It’s funny. After 5 years, some folks were unrecognizable. Might as well have been complete strangers. It would’ve been smart for Bates to put old pics of each person on their name tags to serve as a friendly reminder of what each person used to look like.

Reminds me of present day marketing on Meta & Google. Just like me with my old classmates, we as marketers suck at keeping track of people. Gone are the days of knowing someone’s gender, age, location, HHI, etc. We’ve got an IP address & that’s about it. We can’t re-engage or re-target customers efficiently without 3rd party help… But who’s the best at it?

Well, some 3rd party tech promise the world but are missing half the pie. The Retention dot coms of the world focuses on adding folks to your email list, while others (the Elevars of the world) offer the ability to identify & share more data with advertising platforms. Both of these are great, but each only half the picture… Enter Revenue Roll, the only 3rd party tech that is filling up 100% of the bucket by re-engaging folks on your current list, adding net-new customers into your funnel, AND data sharing with your ad platforms to optimize ad spend . Retargeting literally hasn’t been this efficient since pre-IOS 14.

Using AI & large data set matching, Revenue Roll completes customer profiles & shares them with Meta & Google. So, when someone sees your ad, you get WAY more than just an IP address, which in turn lights a fire under your retargeting efforts.

Stop paying for two SAAS’s when Revenue Roll is the only one you need.

It’s a classic two birds one stone situation. My favorite of all the situations.

Revenue Roll is like PEDs for your marketing spend. This is some Barry Bonds 72 home runs shit.

Most gurus in the business always say that the key to a competitive advantage is to “break something.” Well, instead, Revenue Roll fixed something that was broken, which in turn will enable you to break more things. Knowledge is power. Use it wisely.

Michael, the CEO, is offering an insane deal for Trust Fun folks- talk to him using this link. If anything, it’s worth a chat.

Chat with Michael.

I mean, RR customers paid 50% less per unique site visitor retargeted compared to similar retargeting methods on Meta. You’d be foolish to not hear him out.

Some other fun updates on my end.

Most importantly, my sister is getting married next weekend. Nuts. Cannot wait. Hibernating & drinking green juice all week to prepare for an epic epic weekend.

Secondly, Mugsy @ Mall of America in Minneapolis is about to open! If you’re in MN, go check it out, tell them Cael sent you. You won’t get anything but it will make me look good.

Hope everyone has a killer week. Please send all electrolytes my way. Cheers.