Penthouses, Portless & Piggy Banks

NEW SPONSOR ALERT: Trust Fun is brought to you buy Portless

If you’ve ever run out of inventory of a new product after launching killer new ad creative on Meta, you know the pain. Ads are printing, the best ROAS you’ve seen in months, but your hot new product is completely drained & now you have to wait 3 months for that chase order. The WORST.

Enter Portless — the 3PL that makes backorders & preorders a thing of the past.

Here’s how it works:
Your manufacturer loads inventory straight off the assembly line into a Portless warehouse (in China or Vietnam). When a customer orders, Portless ships direct to consumer — no middlemen, no 60-day purgatory of inventory stuck out at sea. Packages land on customers doorsteps in 5–7 days, after being produced, not 5–7 weeks.

That means:

• No shutting off Meta during a heater.

• Ability to test new products with super short lead times.

• No draining cash into pallets collecting dust in the U.S.

• No “where’s my order” tickets nuking your CX team.

Less capital. Better margins. Faster shipping.
It’s the ecomm equivalent of finding cheat codes in a game everyone else is still playing on hard mode.

Talk to Portless today using this link. Free Trust Fun hat if you do 🙂 

I want to start with a confession: I can’t stop thinking about money. The first thing I’m thinking about when I wake up, and the last thing I think about before I sleep… is money.

I got hit with bank fraud — thousands of dollars gone overnight from my checking account. Thankfully, it’s been credited back. But for three straight weeks, my brain was an ongoing financial panic alarm. After like 15 hours of “Your call is very important to us” and “Please hold for the next available representative,” I started to realize how fragile this whole money thing is.

I realized it wasn’t even about the money after a while. It was the mental drain. The feeling that my whole life was tied to numbers on a screen that could disappear with one phishing link or a dickhead in Ohio paying off his credit cards.

And it got me thinking: why am I always thinking about money lately?

As a kid, you have 100 quarters and you think you’re rich. As a teenager, you have like $100 and you think you’re rich. In college, you have $1000 dollars and think you’re rich.

Now suddenly you feel like you need $1 million dollars?!

You think of the future, the house, the career, the raise, the groceries, the dinners, the seven-dollar coffee, the new kicks, the golf simulator you eventually need etc.

Then I read something from Jason Vitug’s You Only Live Once that cracked my brain open a little:

That line punched me right in the face.

Because if you asked me about any random week of my life, I could most likely tell you exactly how much I made — but probably not how much I lived.

I can rattle off the ROAS, the MTD revenue, the cash-on-hand, all that operator brain bullshit… but I probs couldn’t tell you the last good joke I heard. Vitug calls it “purposeful living,” but what he’s really saying is: your real net worth is a combination of your assets and how often you’re loving life. The latter being much harder to measure.

That’s the metric I want to start tracking.
Forget profit margins — I’m measuring Did I belly laugh today?

If you had a great financial week but didn’t see a single friend? That’s a +0.5.
Had a slow sales week but laughed all weekend? That’s a +1.

Do belly laughs buy golf simulators? Or vacations to St. Barths? No. BUT, both matter. Seriously. It’s science. Making money and laughing with your loved ones. You genuinely can’t just pick one.

Happy & poor beats rich & alone 100 times out of 100.

I’m actually dead serious. If you’re laughing hard every day. Seeing your friends on a regular basis. Seeing your loved ones in the morning when you wake up & at night when you go to bed… YOU’RE FUCKING RICH.

I’ve never been a “do what you love and the money will come” guy — that’s cute on a mug, but not how life works. Sometimes it does, sure. But sometimes you do what you love and you’re still broke and stressed out.

I think the truth is somewhere in the middle. You have to chase what lights you up and keep your head on straight about reality. You’ve gotta find that line where you’re working hard enough to build something, but not so hard you forget to live it.

I’ve always believed luck is just when timing meets preparation — so yeah, work your ass off, get ready for your moment. But also, don’t skip the good stuff waiting for it to show up.

Both are important. You just have to figure out what the fuck the balance is. Maybe I just need to be more of a stoic? I dunno. I’m gonna crack this one.