Shameless, Snacks & Saras

You ever show up to a friend’s house specifically because they had better snacks?

Because I did. Often. I was 7 & running a full-time snack arbitrage operation. I’d roll up to Michael’s house like, “Hey, I was just in the neighborhood and wondering if maybe we could… play Xbox and demolish some Gushers?”

We’re taught to feel weird about asking for things. That it’s a sign of neediness, or entitlement, or vulnerability. But those are just feelings. Reality? Most people like being asked. They like knowing how they can help. They like being the person who “made something happen.” It makes them feel powerful, useful, generous.

I’m shameless. I’m an all time “asker.”

• I’ve “grade-grubbed” (hate that term) teachers “This essay felt like an A-minus. You think you could take another look?” & gotten it.

• I’ve asked friends to bring me to their country clubs for an afternoon of non-municipal golf.

• I mean, last week, I asked all of LinkedIn for Knicks vs. Celtics playoff tickets—and actually got them. I’ll be there tomorrow.

More on all of that next week.

So the theme today? It’s OKAY to ask.

BUT… here’s the nuance: asking is fine, so long as you accept the possibility that you may owe a favor in return—even if it’s not today, or next week. A karmic chip, tucked away for later. Call it the Godfather Clause: a favor asked, a favor returned, one day, at an unspecified time. And that’s fair. That’s the price of being bold.

I’ve built a career—and probably a life—on being just shameless enough to ask. Not obnoxiously. Not manipulatively. Just honestly. “Hey, I want this. Can you help?”
Sometimes people say yes. Sometimes they say no. But they always appreciate the clarity.

So next time you catch yourself holding back—whether it’s asking a vendor for a discount, a friend for an intro, or the LinkedIn gods for tickets to the Garden—just ask. The worst-case scenario is a “no.” And if that’s your worst-case, you’re already doing fine.

Which brings me to business.

Asking for things works there too. Like asking your head of finance why your retention chart looks like a spaghetti graph. Or asking your ops lead why inventory “feels off.” Or asking your data stack, politely, to please make sense of what just happened last week when AOV dipped, LTV popped, and CAC went full uncut gems.

Unfortunately, your dashboards can’t talk back. And that’s a problem.

We’ve all cobbled together Frankenstacks of Northbeam, Lifetimely, GA4, Shopify, and vibes. And then we wonder why nothing matches and finance looks like they’ve been held hostage by Excel since Q1.

So here’s what I’m asking for now: clarity.

That’s where Saras comes in. A life raft.

They’re not just dashboards. They’re the adult supervision for your data. The Saras Lighthouse Program is this secret weapon for fast-growing brands who want to stop guessing and start actually understanding what the hell is going on.

You get:

• Access to their product team (you help shape the roadmap),

• First crack at new features,

• Co-investment in custom setups so your team actually uses the tools,

• And a single source of truth that plugs in Shopify, Amazon, Meta, Klaviyo, finance, ops, and more.

True Classic, Hexclad, and Faherty all use them. Ever heard of ‘em?

So yeah, I’m asking.
Ask Saras for a demo. Tell them Trust Fun sent you.
👉 Click here

Just ask. Be okay with no’s. Go to playoff NBA games. Repeat. Go Celtics.