Snowstorms, Shovels & Sparks

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Most brands can’t answer this question:

How many creators are actively promoting products in your Amazon category right now?

Not in theory.
Not “influencers you could reach out to someday.”
We’re talking about real creators, the ones already publishing, driving discovery and shaping demand.

Levanta’s Creator Demand Meter shows you how much creator activity actually exists inside your specific Amazon category.

Just enter your category and instantly see whether creator demand is:

• High: creators are actively promoting products like yours

• Medium:  steady opportunity, room to grow

• Emerging: early-stage, first-mover advantage

Sometimes, the number is surprising.
Sometimes, it’s motivating.
Sometimes, it changes how you think about opportunity entirely.

Because if creators are already generating demand in your category, the real question becomes:

Is that demand going to you – or your competitors?

👉Try the Creator Demand Meter

And if you want to turn that visibility into partnerships, book a meeting with the Levanta team after exploring.

Happy mapping.

Well. NYC got absolutely pelted with snow yesterday. A biblical amount of snow.

20+ inches. Record breaking. It DUMPED. Schools cancelled. Roads closed. A full-on citywide “everyone stay inside and reflect on your sins” situation.

And listen, I did not go outside once. Not even for a bagel.

I stayed inside. Like a coward. (Mayor’s orders.)

But… I did have an extreme urge to go outside and shovel snow. Clear my non-existent deck. Nay, I craved it.

I was so jealous of everyone who got their workout in yesterday by simply existing near a driveway. Those people were out there doing God’s CrossFit. Meanwhile I took roughly 45 steps total and somehow consumed enough calories to fuel a small airport.

Like the now, my step-to-calorie ratio was likely also record breaking. Historic. A true achievement in the field of sedentary gluttony.

And it hit me: I am landless. I have no deck. No walkway. No front steps. No “I’ll just shovel real quick.” I have a doorman. I am a complete fraud.

Weak. Soft. Indoor cat. I live in New York City, where the closest I get to “manual labor” is pushing the elevator button harder when I’m annoyed. And once I hurt my finger doing that.

Anyways, welcome back to Trust Fun.

Yesterday was brutal… but for some reason, days like that lead to some of my best creative output.

Snow days flip a weird switch in my brain. Even if I have meetings all day (I did) and I’m working, my mind still goes into kid-on-a-snowday mode:

• sugar is legal

• hot chocolate counts as hydration

• time becomes meaningless

• and suddenly every idea feels like it could be the next iPhone

Which brings me to the theme I apparently can’t stop thinking about:

“Just Might Work”

The greatest ideas in the world usually start as:

“This is probably stupid… but it just might work.”

That’s the sweet spot.

Not “guaranteed success.” Not “proven playbook.”
It’s optimism with a little bit of delusion.

It’s risky. It’s unique. It’s probably slightly embarrassing.
And it’s the only place real creativity lives.

Because when you’re stuck inside, the usual distractions disappear.

No errands. No “let’s grab a quick coffee.” No accidental 90-minute walk because you saw a dog wearing a puffer jacket and needed to emotionally process it.

Just you. Your brain. And the quiet hum of the city outside getting absolutely violated by plows & tow trucks.

And suddenly… your mind starts pitching you like a bad episode of Shark Tank.

A “just might work” idea is basically the opposite of corporate safety.

Corporate safety is:
“Let’s wait until we have more data.”
“Let’s align with stakeholders.”
“Let’s do a deck.”
“Let’s circle back.”

A “just might work” idea is:
“Hold my hot chocolate.”

And yes, it’s chaotic.

But it’s also the only thing that creates new outcomes.

If you only do what’s proven… you only get what’s already been gotten.

(That sentence was terrible but you get it.)

Alright. I’m going to go for a walk today purely to prove I’m still capable of locomotion.

If you’re reading this from a home with a deck… please shovel something for me.
Even a symbolic scoop. Even just drag a shovel across the ground and grunt once.

I need it.

Have a great week.

PS: If this newsletter inspires you to buy a snow shovel despite living on the 18th floor, please know I support you and also think you should seek help.

PSS: Free Trust Fun Hat to anyone who takes a Levanta Demo.