Start, Something & Somewhere

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Time to inspire this week. I know, nobody asked but fuck it. We ride.

Listen up… No one is stopping you. There are no rules. That’s the whole secret.

For the past few months, every Thursday night, my friend Vincent and I have been renting a tiny rehearsal space in Midtown PRAYING people would show up. To our pleasant surprise, a group of extremely funny, extremely talented people have showed up. Every single week, running through improv games and sketches and trying to figure out how to put on a show. None of us really know what we’re doing. But on April 26, Steam Room Etiquette is putting on its first live show in the East Village at FRIGID NYC - Under St. Marks Theater, because, why the fuck not. And you should absolutely buy tickets here before they’re gone.

I’ve never produced a show before in NYC. Never booked a theater. Never sold tickets to anything. I quite literally have no clue what I’m doing. But guess what? Google exists. ChatGPT exists. You can type “how to start a comedy show in NYC” into a search bar and get a pretty decent step-by-step. You can make a logo, throw up a website (love you, Shopify), and boom—you’re in business.

It’s wild how often we psych ourselves out of starting something. We wait for some official permission slip, for some expert to grant us the right to do the thing we’ve been thinking about. But there is no permission slip. No one is coming to tell you, “Yes, you may now launch your brand / write your book / start your podcast / quit your job and move to Portugal to make artisanal canned fish.” You just have to start.

And yes, the starting part sucks. It’s uncomfortable. You feel like an imposter. You overthink dumb things, like whether your website should have a parallax scroll effect (it shouldn’t). You spend three hours debating if your logo should be slightly more blue. You text your friends at 1 a.m. asking if your idea is “actually good” or if you’re just experiencing a manic episode. You spiral about whether you should’ve picked a different name, a different niche, a different life—all while watching some 22-year-old on TikTok explain how they made $100K drop-shipping tactical lunchboxes in three weeks.

Your brain will try to convince you that you need one more course, one more book, one more month of “research” before you start. But at some point, you just have to close the 47 open tabs, take a deep breath, and hit publish. Or book the venue. Or send the email. And that’s when things get fun.

Because once you actually start, you realize—oh shit, I’m doing this. People respond. They show up. They Venmo you for tickets. They send a “hell yes” text. And suddenly, it’s real.

I don’t know if Steam Room Etiquette will be a sold-out hit or a total trainwreck. But I do know that a few months ago, it was just a random idea. And now it’s real. The same can happen for whatever you’ve been procrastinating on.

So if you need a sign, this is it.

Do the thing.

And if you want to witness my first attempt at putting on a comedy show, grab your tickets before they’re gone: SteamRoomEtiquette.com. Yes. Drink are available.

See you in the steam room. BYOT. Bring Your Own Towels.