Wobbles, Wreckings & Whatevers

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I saw a tweet this week that basically said: the brands winning right now look different than they did a few years ago.

More “go viral first,” more “ship fast,” more “film content all day,” and less “build the boring stuff.” And he wasn’t even hating on the kids - he was giving them credit. He just added the part no one wants to hear:

A lot of these rocket-ship brands fly up… and then they implode the second something shifts. One thing wobbles. Because there’s no infrastructure. No foundation. No “this still works when we’re not in a perfect, synchronous flow state.”

And yeah, the message is about “business,” but it also immediately made me think about my own life, because I’ve done the same thing on a personal level.

For a long time, I treated my life like it was supposed to be a perfectly balanced plate-spinning act. Cue Red Panda👇

The GOAT. Anyways…

When work is going great. Relationships feeling good. Health on track. Family stuff calm. Friends in the mix. Energy high. Brain quiet. The whole “everything is on the right tracks” fantasy.

And when it was like that, I felt unstoppable. It was a mega flow state. Not because I was some enlightened monk. Just because it’s easy to feel good when everything is good.

But then one pillar would inevitably wobble. Work gets stressful. A relationship feels off. I’m not sleeping well. I get anxious for no reason. My body feels creaky. Whatever. Something gets fucked up (as it usually does).

And instead of treating it like “one thing is a little shaky,” my brain would go: cool, the whole building is collapsing.

I’d spiral. I’d get rattled. I’d start trying to fix everything immediately. I’d overthink. I’d become less fun to be around. I’d let that one wobbly domino into other dominos.

Which is funny, because that’s exactly what the tweet is warning about. Specifically the part where everything works when everything is working… and then you hit one rough patch and realize you built the whole thing on momentum instead of structure.

So I’ve been thinking about this as a personal rule:

You don’t need every part of your life to be thriving at the same time.

That’s not stability. That’s a highlight reel.

What you actually need is a baseline that holds even when one or two things aren’t great. A foundation that keeps you from tipping over just because you had a weird week or a stressful day or a stretch where you’re not at your best.

For me, “infrastructure” isn’t some intense routine or a new personality. It’s simple stuff that sounds obvious and is annoyingly hard to keep doing consistently:

Sleep enough. Move a little. Eat like a human. Talk to people I like. Get outside. Don’t disappear when I’m stressed. Don’t punish myself because one area feels messy.

Basically: keep the foundation solid, even if one room is currently under renovation (against your will).

Bad days are going to happen. The move is learning how to have one… and still be a normal person the next day.

So if you’re feeling off, don’t panic and start rewriting the entire story of your life. It’s more than likely just one pillar being shaky.

Hold the line on the basics. Let the one thing be messy for a minute. You’ve come this far, so the foundation has gotta be pretty damn good.

Have a killer week.

PS: Free Trust Fun Hat to anyone who takes a Levanta Demo.