Yachts, Yoga & Youths

So, if you’ve been in Boston or NYC over the last couple weeks you’ve probably seen my latest purchase…. Let me start by saying I was VERY hesitant to announce this. I am very much a “man of the people” & never recklessly spend money on things I don’t need.

I ride the subway. I pack my own lunch. I thrift a lot of my clothes. I take sales calls in exchange for $150 Amazon gift cards.

I am, shamelessly, pretty cheap.

However, after the success of Trust Fun, this very newsletter, I am now quite (ridiculously) wealthy. Gone are the days of flying domestic & cooking my own meals. I have a personal trainer & a chef. I get double meat & guac on all of my burritos. My barber travels with me so I can get fresh, weekly fades. I NEVER re-wear a pair of socks or underwear.

Naturally, there was only one logical next step.

So yes, I bought a $100 million dollar mega-yacht & called it “Trust Fun.”

Shout out to the readers who reached out & sent me pics of my new boat (vessel). Albeit, slightly creepy & invasive of you to take pictures of my new home-on-the-water, it means a lot that you all are excited for me.

Welcome to Yacht Week, 39, of Trust Fun. I’m writing this today from the Poop Deck (lol, jk).

Staying Young

Obviously, the intro above is all satire. Yes, there is a mega yacht puttering around New England called “Trust Fun.”

But no, to many of your surprises, it is not mine.

To this day, my most expensive purchase remains my pre-owned 2007 VW convertible I bought off a random dude from Facebook marketplace.

And sadly, I don’t see that changing anytime soon… Unless you all buy some hats 🙂 from TrustFun.com. Not to beg, but the car is in the shop right now with a roof leak.

Regardless, as I sit here & type to you today (from my girlfriend’s parents house)… I am tired, sunburnt & sore. Why you may ask? Because I am no longer a kid. I will be 28 in exactly 1 month. Nearly 30.

I’m not sure if it’s genetics or because I’ve worked in the start-up world my whole career, but I’m starting to find gray hairs. I now hate social media. Loud noises make me very grumpy. A well manicured lawn gets me SO excited. I do yoga every week for the “long term benefits.”

All of this to say, I’m not a youth anymore. I feel out of touch. Specifically in the world of e-commerce, I get worried I’m already falling behind.

I’ve never been a Tik Tok guy really. I try and stay off Instagram as much as possible. It’s a black whole for me. I can easily crush an hour or 4 watching reels until my eyes bleed. I try and avoid it all costs.

BUT, I’m seeing brands crush it on Tik Tok shop. I’m getting FOMO. What am I missing?

My buddy Brock (founder of Frostbuddy) is eyeing $1m months on the platform.

He’s built an army of affiliates. He’s got an organic presence of hundreds of thousands of followers. He’s proven that this thing can REALLY work.

So what am I waiting for? Why am I not leaning into this?

A lack of knowledge with the platform combined with a fear of “this is going to be a waste of time for an apparel brand” are my two (shitty) excuses. But… the proof is in the pudding. This shit is working.

Mugsy is now on Amazon- now let’s get her up on the Tok. Head down this week. Please send me all your positive vibes as I start my journey of becoming a handsome Tik Tok bro.

No excuses.

See you next week.